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Atara Malach

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If you love your children, are committed to your career, have tried the “work/life balance” plan, but realize that you are constantly overworked, overwhelmed, and feel that whatever you do is never enough… you have come to the right place!

Real Life Stories from SuperMoms

Atara Malach, author of the
bestselling book A Working
Mother’s GPS: A Guide to
Parenting Success For The
Modern Working Mom, is
finally bringing her life-
changing parenting
program to you!

Share your experience

Emily Johnson
Emily Johnson
March, 2018
Absolutely life-changing! The parenting method based on the Gree/Red/Yellow skills was exactly what i needed to navigate parenthood smoothly.
Sarah Davis
Sarah Davis
August, 2019
Highly recommend! The personalized approach and ongoing support have been invaluable in helping me become a better mom.
Carmen Martinez
Carmen Martinez
January, 2020
Exceptional program! I worked personally with Atara and she made me feel seen and supported throughout the entire process.
Jessica Thompson
Jessica Thompson
June, 2021
Best decision ever! This coaching service has transformed the way I approach parenting challenges, leading to a happier and more harmonious family life.
Samantha Harris
Samantha Harris
September, 2022
A game-changer! I'm a more patient and empathetic parent thanks to this parenting program! I shared it with all my friends!
Gabriella Rodriguez
Gabriella Rodriguez
April, 2018
Atara’s real life experience and fun attitude shine through in every lesson.
Elizabeth Wilson
Elizabeth Wilson
November 7, 2019
Worth every penny! I've gained so much insight and confidence in my parenting abilities thanks to SuperMom Simplifed!
Jennifer Taylor
Jennifer Taylor
February, 2020
Game-changer! I feel more equipped to handle any situation that arises with my children, thanks to the support I received.
Brittany Moore
Brittany Moore
July, 2021
Outstanding support system! I felt supported and understood every step of the way, leading to positive changes in my family dynamic.
Aisha Thomson
Aisha Thomson
October, 2022
Joining the SuperMom GPS program provided me with practical strategies and a renewed sense of confidence in my parenting.
Nicole Anderson
Nicole Anderson
May, 2018
Impressive results! I've seen significant improvements in my relationship with my children and in our overall family dynamics.
Hanna Lee
Hanna Lee
December, 2019
Atara’s insights and suggestions were spot on, and she shares them with a sense of humor. Not only helpful, but fun!
Neha Patel
Neha Patel
March, 2020
Grateful beyond words! The SuperMom Simplified GPS method has given me the tools and support I needed to thrive as a parent.
Danielle Clark
Danielle Clark
August, 2021
Highly effective! The strategies provided were easy to implement and led to noticeable improvements in my parenting approach.
Taylor Edwards
Taylor Edwards
November, 2022
An investment in my family's future! I'm grateful for the positive impact this parenting program has had on our lives.

watch the questions jack canfield asked me

Are you overwhelmed and exhausted with no time for yourself?

If you’ve tried everything when it comes to managing what’s on your plate and still have no time for you or your family, this is for you. Discover how to win back your life right here.

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JOIN SuperMom… and go from

  • Feeling Guilty
  • Overwhelmed
  • Angry
  • Exhausted
  • Confident
  • Successful
  • Loved
  • Appreciated

BEING A MOM

I’m Atara Malach. You might know me as the bestselling author of “A Working Mother’s GPS: A Guide to Parenting Success for the Modern Working Mom“ but I’m also a fellow traveler on this rollercoaster ride called life.    

For over 30 years, I’ve invested in my private practice as a psychotherapist and certified coach while struggling with the challenges of parenthood and career just like you.

When I started out, my heart was set on making parenting a little less daunting for moms like us. That’s why I founded a parenting academy and poured my soul into creating online programs like SuperMom Simplified  that cut through the noise and made parenting practical… and even fun!

I cried tears of frustration and exhausted and have been overwhelmed by guilt while raising six incredible kids.  I know firsthand how it feels to question your abilities as a parent, even when your professional life is thriving.

But here’s the thing—I’ve also witnessed the magic that happens when we tap into our inner strength and wisdom. Over the years, I’ve watched countless working moms transform their lives, harnessing their parental superpowers to shine both at home and in their careers.

So, if you're feeling overwhelmed or lost in the maze of modern motherhood, know that you're not alone. Together, we can do this: turning challenges into triumphs and doubts into unwavering confidence. Because as a mom, a therapist, and a fellow warrior in the trenches, I've got your back every step of the way.

My passion, and life mission, is to see other working moms like you who are struggling with the tremendous stress of work/life imbalance, transform their challenges into change; becoming the confident, competent, joyful mothers and professionals they deserve to be.

SuperMom Simplified

 I know that you don’t have the time, nor the patience! to add anything to your already overloaded schedule. I get that. I have been there. That’s why I created SuperMom Simplified especially for you!

HOW IS THIS PROGRAM DIFFERENT? 

  • The GPS method is based on the three universally recognized colors of the traffic light (Red, Yellow, and Green), helping parents discover how to parent with authority, trust and love.
  • GPS skills are equally as effective with your toddler as well as with your teen or adult children – no need to change parenting skills as your child develops over the years.
  • Customize this GPS parenting method to your specific family situation – single moms/blended families- so that you are always in the driver’s seat, feeling empowered.
  • Apply these exact same GPS parenting skills in your workplace to enhance your career relationships and create similar, outstanding results.

 I know that you don’t have the time, nor the patience! to add anything to your already overloaded schedule. I get that. I have been there. That’s why I created SuperMom Simplified especially for you!

Are you ready to discover your unique way to become the loving mother you want to be? ​

Gift yourself the time to watch my life-changing workshop, and get the

workbook and the free gift.

Looking forward to you joining our SuperMom Simplified world-wide family of caring, devoted, mothers who are enjoying raising children with confidence and competence.

Let’s do this together.

testimonials

Expert Reviews

"If you're a working mom... get this book and create a life of better balance, more fulfillment and a happier family."
Jack Canfield
Jack CanfieldAuthor, Chicken Soup for the Soul
"I have not met a coach and advisor as passionate as Atara is about helping people have creative insights to get great results quickly. She cares deeply about her clients. For each one, she finds the perfect path to help them achieve amazing things in their lives and careers. I can't recommend her highly enough."
Andrew Neitlich
Andrew NeitlichProlific Author and Founder of Internationally Acclaimed Center for Executive Coaching

You asked. We answered! ​

Great question! SuperMom Simplified GPS Parenting™ is the online parenting program based on GPS (Guidelines to Parenting Success) Method that I created.  It’s a powerful, proven, easy, fun method based on the green/red/yellow traffic light colors so moms can discover how to simply become super! 

The SuperMom Simplified GPS Parenting™️ Program will set the foundation for your success as a (working) mom whether you have a demanding career, work from home, or are planning to work in the future.

Begin now, using this relatively calm time in your life, so that you will feel confident, competent and ready for any change or challenge.  

Many times, we feel the need for proactive and efficient parenting methods (which are just as effective in the workplace) before our partners are on board.  By implementing this simple, powerful GPS Method™️, you will be changing the family atmosphere which usually leads to cooperation and appreciation from your partner. Isn’t that what you’re striving for?

Absolutely! The Supermom Simplified GPS Parenting™️ program is designed to benefit moms from all walks of life and various parenting approaches. Whether you’re a new mom, a seasoned parent, or somewhere in between, you’ll find practical tips and strategies that can be tailored to suit your unique parenting style.

No worries!  Our course platform is user-friendly and easy to navigate, even for those who aren’t tech-savvy. You’ll receive clear instructions on how to access the course materials, and our customer support team is always available to assist you with any technical issues or questions you may have along the way.

Actually, using the GPS skills has been proven to save time! since it empowers you to set boundaries, invite cooperation and create family routines (among other effective parenting skills). Your new-found parenting capabilities will allow you more time for yourself and for the things you love to do!

Glad you asked! Parenting is a journey, and results may vary for each individual. While some moms may see immediate improvements in their family dynamics, others may experience gradual changes over time.

The key is to stay consistent and patient with implementing the strategies taught in the course. Remember, small changes can lead to significant transformations in the long run!

But if you are willing to use the time and the knowledge you have and connect to the speed tactics and Green, Red and Yellow traffic light GPS skills, you will be speeding down the road to parenting success in no time!

START YOUR COLOR QUIZ

Atara Malach

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Discover Your Parenting Style Color!

Take this two-minute quiz to discover the style of parenting you use most frequently. On top of that, I’m going to give you my top tips for your parenting color!

TAKE QUIZ

TERMS AND CONDITIONS

This Website Terms and Conditions of Use Agreement (“Agreement”) is between Parenting GPS International LLC (“GPS”) and you (“User,” “You” or “Your”) and is a legal agreement between You and GPS. This Agreement is effective as of the date you access the GPS Website located at ataramalach.com (the “Site”). This Agreement states the terms and conditions under which you may use the Site. Please read this Agreement carefully before accessing and using the Site.

By accepting and agreeing to the Terms of Use, You indicate that You have read and understand this Agreement and agree to be bound by this Agreement. If You do not accept this Agreement, do not access or use the Site. GPS may revise this Agreement at any time without notice by updating this Agreement. You should visit this web page periodically to review the Agreement. If you have questions regarding this Agreement, please email [email protected].

  1. Access:
    GPS hereby grants You a non-exclusive and non-transferable license to access the Site solely for viewing and browsing the information on the Site for personal and non-commercial use, subject to the terms and provisions of this Agreement. You agree to comply with the GPS Privacy Policy Notice which may be modified by GPS from time to time. Our Privacy Policy Notice can be found at www.ataramalach.com/privacypolicy.
  2. Unauthorized Use:
    You shall not copy or download the content including without limitation, the text, software, scripts, graphics, photos, sounds, music, videos, interactive features, and the like (“Content”) or third-party content from the Site without the prior written consent of GPS. You shall not modify, reverse engineer, reproduce, display, publicly perform or distribute, including (without limitation) by framing or similar means, the Site, content or third-party content or use the Site, content or third-party content for public or commercial purposes. You shall not use the Site, content or third-party content on any other website. You agree to not engage in the use, copying, or distribution of any of the Content other than expressly permitted herein, including any use, copying, or distribution of User Submissions obtained through the Site for any commercial purposes.
    B. You agree not to use or launch any automated system, including without limitation, “robots,” “spiders,” “offline readers,” etc., that accesses the Site in a manner that sends bulk requests to the GPS servers. Notwithstanding the foregoing, GPS grants the operators of public search engines permission to use spiders to copy materials from the site for the sole purpose of creating publicly available searchable indices of the GPS Site, but not caches or archives of the GPS Site. GPS reserves the right to revoke these exceptions either generally or in specific cases. You agree not to collect or harvest any personally identifiable information, including account names, from the Site, nor to use the communication systems provided by the Site for any commercial solicitation purposes. You agree not to solicit, for commercial purposes, any users of the Site.
  3. Creation of an Account. 
    Creation of an Account:
    In order to access some features of the GPS Site, including but not limited to purchasing our GPS products or services, You will have to create an account. By creating an account, you represent and warrant that You have a bona fide interest in our products, programs, and services. Upon creation of an account, a user password will be forwarded to the email address You provided during registration. You may not use another’s account without permission. When creating an account, You must provide accurate and complete information. You are solely responsible for the activity that occurs on Your account, and You must keep Your account password secure. You must notify GPS immediately of any breach of security or unauthorized use of Your account. GPS will not be liable for your losses caused by any unauthorized use of Your account. However, You may be liable for the losses of GPS or others due to such unauthorized use. Upon the creation of an account, You will receive email updates of properties and other information regarding the services and products of GPS and its partners, affiliates or subsidiaries. You hereby grant GPS the right to contact you by email, and other means of communications in order for GPS to provide You with such information.
  4. Refund Policy:
    We take pride in delivering what we promise, so everything we offer has been tested and created results which will transform your relationships.
    SuperCoach/SuperMom/SuperPro Simplified /GPS products, courses, and programs are not something to check out, test drive, or “hope” they will work. Your success depends on your full commitment to practice the insights, skills, and strategies you will be discovering.
    If investing in our services, programs, and products will cause a financial hardship or create stress for you, it’ll be in your best interest to consider investing at a later time.
    All purchases are non-refundable, so be sure that the material and timing are aligned with you, and will enhance your life and/or business, before committing.
    Since all sales are final, you waive any rights to chargeback your purchase with your credit card processor. To access the complete refund policy, press here.
  5. Programs:
    “Deliver What We Promise” Guarantee:
    We are 100% committed to giving you tools, strategies, (and coaching if you chose those programs that include coaching), that set you up for personal success, as well as profits (if you joined a certification program), and fun! Our goal is to deliver what we promise and so much more.
    If you’re on a payment plan, you agree to make all payments you have committed to. We don’t cancel payments, as this is not a membership.
  6. Payment Plan Policy:
    Our payment plans are created so clients can buy our products, join our programs, and implement the lessons immediately. We provide full support for every program since our goal is your satisfaction and success.
    Please Note:
    A. Only enroll in a payment plan if you are confident that it works for your current financial situation. If this will cause stress or hardship, please consider waiting until you can commit calmly and happily and enroll at a later time.
    B. Our payment plans consist of a specific amount and number of payments. We do not offer extensions, or adjustments.
    C. We will send courtesy reminders if your payment fails to process. Your program access will be suspended up to 30 days until payment is received. If you need or want to change your billing information, please do so before the next payment date. After 30 days, our payments manager will proceed with collection efforts which may include your account being turned over to a collections service. We hope this never needs to happen.
  7. Ownership and Title:
    Title to the Site and content (excluding third-party content and user submissions), including ownership rights to patents, copyrights, trademarks, and trade secrets in connection with the Site shall be the exclusive property of GPS.
  8. Removal of Infringing Material/Copyright Agent:
    A. GPS does not permit infringement of intellectual property rights on the Site. GPS will remove all content, and third-party content and user submissions if properly notified that such content, third-party content or user submission infringes on another’s intellectual property rights. GPS may also terminate a user’s access to the Site, at its discretion if such user has been notified of infringing activity. GPS also reserves the right to decide whether content, third-party content or a user submission is appropriate. GPS reserves the right to remove third-party content or user submissions without prior notice and at its sole discretion.
    B. If You believe that any user submission or other content or third-party content infringes upon Your copyrights, you may submit a notification pursuant to the Digital Millennium Copyright Act (“DMCA”) by providing our Copyright Agent with the following information in writing:
    (i) A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;
    (ii) Identification of the copyrighted work claimed to have been infringed, or a representative list of such works if more than one work is at issue;
    (iii) Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit GPS to locate the material;
    (iv) Information reasonably sufficient to permit GPS to contact You, such as an address, telephone number, and email address;
    (v) A statement that You have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
    (vi) A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
    GPS’ designated Copyright Agent to receive notifications of claimed infringement is: Marcus Stephen Harris, Taft Stettinius & Hollister LLP, 111 E. Wacker Dr. Suite 2800, Chicago, IL 60601. E-mail: [email protected]. You acknowledge and agree that if you fail to comply with all of the requirements of this Section 4(B), your DMCA notice may not be valid.
  9. Trademarks:
    GPS shall retain all rights, title, and ownership interests in the trademarks, trade names, service marks, or trade dresses of GPS (the “GPS Marks”). Excepting the GPS Marks, all other products, and company names mentioned on the Site may be the trademarks of their respective owners. These companies may or may not be affiliated with, connected to, or sponsored by GPS.
  10. No Contest:
    You acknowledge that the Site, content, and third-party content are protected under laws, including (without limitation) the United States of America and international copyright laws and treaties. Except as otherwise provided for in this Agreement, you shall not contest or aid in contesting the ownership or validity of the copyrights, trademarks, service marks, and trade secrets (as applicable) of GPS in connection with the Site and content.
  11. Express Warranties:
    You acknowledge and agree that GPS (including officers, employees, agents, directors and independent contractors of GPS) has not made or granted to You any express warranties concerning the Site or GPS products or services. Use and performance of GPS products and services referenced on the Site are subject to GPS terms and conditions concerning such products and services as made available by GPS. You acknowledge that the Site does not constitute a grant of an express warranty concerning GPS products and services and You waive any and all claims of warranty based on the Site.
  12. Warranty Limitation:
    The GPS site is provided “as is” without warranty of any kind. GPS, to the fullest extent permitted by law, DISCLAIMS AND YOU WAIVE ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, ALL IMPLIED WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE, ALL IMPLIED WARRANTIES OF MERCHANTABILITY and warranty of non-infringement of third-party rights. GPS does not warrant and YOU waive any warranty that use of or access to the GPS by you will be uninterrupted or error-free. GPS does not make any warranty and you waive any and all warranties as to the results obtained from the use of the GPS Site or as to the accuracy, completeness, timeliness or reliability of the GPS Site. you acknowledge and agree that use of the Internet and the GPS Site shall be at your sole and exclusive risk and subject to the restrictions, terms and conditions, rules, regulations, policies, AND applicable laws governing the Internet and the GPS Site.
  13. Inaccuracies:
    You acknowledge that the Site may contain errors, inaccuracies, and omissions and assume any and all risk of loss, harm or damage associated with access to and use of the Site.
  14. Limitation of Liability:
    GPS shall not be liable for any lost profits or consequential, exemplary, incidental, or punitive damages hereunder (including, without limitation, in connection with (i) use, performance or operation of the GPS Site; (ii) use, performance or operation of the Internet or use of the Internet by you; and (iii) loss of data, regardless of the form of action, whether in contract or in tort, including negligence, regardless of whether GPS has been advised of the possibility of such damages in advance or whether such damages are reasonably foreseeable.
  15. Limitation of Damages:
    The liability of GPS for any reason and for any cause of action whatsoever in connection with this Agreement and the GPS Site, regardless of the form of action, whether in contract or in tort, including negligence, shall not exceed one hundred U.S. Dollars ($100).
  16. Indemnification:
    You agree to release, defend, indemnify, and hold harmless GPS (including its officers, directors, employees, affiliates, contractors, and agents) against any expense, loss, cost or liability (including, without limitation, attorney fees) arising from any and all claims, demands, damages, or actions resulting from or related to (i) use of the Site or the Internet by You (including, without limitation, any claims for breach of warranty, loss of data, libel, slander, invasion of privacy or false advertising); (ii) performance of the Site. Your negligence or acts (or any failure to act); or (iii) any breach by You of Your obligations under this Agreement.
  17. Export Assurance:
    You agree not to perform any act in conflict with or in violation of the export laws and regulations of the United States of America.
  18. Links:
    You acknowledge that the Site contains links to third-party websites which are provided solely as a convenience to You and do not constitute an endorsement by GPS of such websites and the third-party content found there.
  19. Entire Agreement:
    This Agreement and the GPS Privacy Policy contain the entire understanding of the parties relating to the Site, content and third-party content and supersedes all previous verbal and written agreements between You and GPS relating to the Site, content, User Submissions, and third-party content. If you do not want to agree to these Terms of Use or the Privacy Policy, you must not access or use the Site.
  20. Amendments and Modifications:
    Excepting modifications made to the Privacy Policy by GPS and modifications made to this Agreement by GPS, any alteration, modification, or amendment of this Agreement shall be void unless such alteration, modification, or amendment is in writing and signed by an authorized representative of GPS.
  21. Severability:
    If a provision of this Agreement is rendered invalid, the remaining provisions shall remain in full force and effect.
  22. Governing Law:
    The Site is based in New York. This Agreement is governed by the laws of the State of New York, without regard to any rules of conflict or choice of laws which require the application of laws of another jurisdiction, and venue shall be in the state and federal courts in New York City, New York.
  23. User Notice:
    All notices shall be in writing. Notices to You shall be deemed delivered when delivered to You electronically, by commercial overnight delivery service, by Certified or Registered Mail – Return Receipt Requested – or by hand. Notices to User shall be deemed given on the date notice is delivered electronically or by hand to User or on the date of receipt by User (as evidenced in the case of Certified or Registered Mail by Return Receipt), whichever occurs first. Notices delivered to User electronically (including, without limitation, electronic mail) shall be deemed written notices.
  24. Notice:
    Notices to GPS (excepting notices sent pursuant to Section 5(B) above) shall be deemed delivered when delivered by commercial overnight delivery service, Certified or Registered Mail – Return Receipt Requested – or by hand to the following address: PO Box 40226, Brooklyn, NY 11204. Notices to GPS shall be deemed given on the date notice is received by GPS (as evidenced in the case of Certified or Registered Mail by Return Receipt).
  25. Equitable Remedies:
    You acknowledge and agree that damages at law will be an inadequate remedy to GPS. In addition to other rights which may be available, GPS shall have the right of specific performance, injunction or other equitable remedy in the event of a breach or threatened breach of this Agreement by You.
  26. Waiver:
    Waiver of a breach of this Agreement shall not constitute a waiver of any other breach. All remedies under this Agreement are in addition to equitable remedies and remedies provided by law and are cumulative. Failure to enforce any provision of this Agreement shall not constitute a waiver or create an estoppel from enforcing such provision. Any waiver of a provision of this Agreement shall not be binding unless such waiver is in writing and signed by the waiving party.
  27. Public Announcements:
    All public announcements concerning the Site or the relationship of You and GPS shall be subject to the prior written approval of GPS.
  28. Litigation Expense:
    In the event of litigation or arbitration arising out of this Agreement, each party shall pay its own costs and expenses of litigation or arbitration.
  29. Termination:
    This Agreement may be terminated by GPS at any time without notice or cause. Any and all restrictions imposed upon You with respect to the Site and the contents of the Site and any and all disclaimers and limitations of liabilities set forth in this Agreement shall survive such termination.
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PRIVACY POLICY AND NOTICE OF PERSONAL DATA PROCESSING

Effective Date July 19, 2018

Introduction

This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.ataramalach.com. Please read this Privacy Policy and Notice of Personal Data Processing (“Notice”) carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information (as defined below) in accordance with the Site.

Parenting GPS International LLC (“Company,” “Our,” and “We”) respects your privacy and we are committed to protecting your privacy through Our compliance with this Notice. We use the Site to provide you with information, resources, tools, products, and services specific to providing Life and Business Coaching Services, and to provide you with information about us and our advertisers, and our respective products and services. We want you to understand what kinds of information We gather about you, how this information is used and safeguarded and how you can control its use. This Notice shares how We collect, store, use, share and dispose of your personal data, as well as advises you of ways in which you can exercise your rights under the GDPR.

By using the Site, you consent to the information practices described in this Notice. In conjunction with this Notice, you should also review our Terms of Use for a complete understanding of the rules governing the Site.

Data Controller: Who We Are We are responsible for this Notice and we are a “Controller” for purposes of processing personal data as defined in the GDPR. We are responsible for operating and maintaining the Site. Any trusted third parties with which We share your personal data and described in this Notice are “Processors” as defined in the GDPR.look at this websitesalumeria-culinario.dedig thisreplica swiss watchescoque de telephone the north facekate spade phone case

Goods and Services: What We Offer

The Site is a platform through which We provide information regarding the Life and Business Coaching Services we sell.

Personally Identifiable Information: What We Collect

Personally, Identifiable Information is information that can be used to locate you, contact you, or determine your specific identity (“Personally Identifiable Information”). We only collect basic personal data about you or from you and do not intentionally collect any sensitive data. The Personally Identifiable Information We collect may include:

  • Your first and last name;
  • Your company name;
  • Your email address;
  • Credit card or payment data;
  • IP address;
  • Email correspondence with Us.

We collect Personally Identifiable Information from you in several ways.

  1. When you use the Site, We may ask you for basic information, such as your name, address, e-mail address, phone, fax, username and password and other basic contact information. In addition, if you choose to take advantage of some of Our services, or to access certain of Our tools or Site functionality, you may be asked to provide financial information. You can choose not to provide us with Personally Identifiable Information, but then you may not be able to fully take advantage of certain features of the Site and we may not be able to provide you with certain requested information, products and/or services.
  2. We also collect information you send us through various channels of communications such as website forms, social media pages, email, text. If you request to receive information or contact us by signing up through our website forms, you will be required to provide information such as your name, email and phone number.
  3. In addition to the collection of Personally Identifiable Information, We may also automatically track certain information about you as you visit and use the Site to help us to better understand how the Site is used and to better serve you. This information may include your computer’s IP address, the URLs and Site pages you have visited, the number of times you visit a particular Site page, what downloads and/or search queries you have made, how long you spent on particular sections of the Site and on the Site generally, and your browser type. This automatically gathered data includes information which may be provided through the use of “cookies.” A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computers and stored on your computer’s hard drive. Each website can send its own cookies to your browser if your browser’s preferences allow it. We may set and access Our own cookies on your computer. Information stored by Us in cookies may be associated with your Personally Identifiable Information in order to identify you as a repeat visitor or customer of the Site, to maintain session information for logged in users and to track usage trends and patterns in order to better understand and improve areas of the site.  You may opt-out of the use of cookies by clicking www.ataramalach.com.However, by disabling cookies on your device, you may be prohibited from full use of the Site’s features or lose access to some functionality. If you are located in the European Union, you may opt-in the use of cookies by clicking www.ataramalach.com. We use the following categories of cookies on our website.
  4. Strictly Necessary Cookies – these cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have requested, such as maintaining a record of your purchased items (e.g. a shopping cart), cannot be provided.
  5. Performance Cookies – these cookies collect anonymous information on how people use Our website to help us understand how customers arrive at the Site, browse or use the Site and highlight areas where We can improve, such as navigation. The data stored by these cookies never shows personal details from which your individual identity can be established.
  6. Functionality Cookies – these cookies remember choices you make such as the country from which you visit the Site, your preferred language, and your search parameters. This information can then be used to provide you with an experience more appropriate to your selections and to make your visits to the Site more tailored to your preferences. The information in these cookies may be anonymized. These cookies cannot track your browsing activity on other websites.
  7. Targeting Cookies or Advertising Cookies – these cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. The cookies are normally placed by third party advertising networks. These cookies remember the websites you visit and that information is shared with other parties such as third-party advertisers.
    We DO NOT collect any Sensitive Data about you. Sensitive Data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, criminal convictions and offenses, information about your health and genetic and biometrics data.

Disclosure of Personally Identifiable Information

In general, we will not disclose your Personally Identifiable Information to unaffiliated third parties without your express consent. There are, however, some limited circumstances in which we may need to disclose Personally Identifiable Information about a user:

  1. For products and services provided by the Site, the information you submit is used by Us to provide the information, product or service you have requested. We may also share this information with others, but only to the extent necessary to fulfill your request or to facilitate your use of their services.
  2. We may employ other companies to perform supporting functions for the various tools, functionality, products, and services offered through the Site on our behalf. We may need to share your Personally Identifiable Information with these companies. However, we will provide them with only that information necessary to perform their functions.
  3. For products and services offered to you jointly by Us and a third party, your Personally Identifiable Information may be shared with or independently gathered by the third party. In these situations, We will only use your Personally Identifiable Information as outlined in this Privacy Policy, but the third party may use the information in different ways. You can tell when a product or service is offered by a third party, because it will display the third party’s logo, or you will be linked to the third party’s site to complete the transaction. Please be aware that each company We do business with has its own policies regarding the use and protection of your information that may differ from those outlined in this Privacy Policy.
  4. Unless you specify that you would prefer not to hear from Us, we may use the email address you provide to contact you for promotional or other purposes. You may have these communications terminated at any time by opting out through your member profile on the Site, or by clicking on any “unsubscribe” link contained in a promotional email.
  5. We may reveal a user’s identity (or whatever information we know about that individual) if we believe that user is harming or interfering with other users of the Site, anyone else, or violating (either intentionally or unintentionally) our Terms of Use or infringing any of Our legal rights.
  6. We will reveal information, including Personally Identifiable Information, to the extent We reasonably believe We are required to do so by law. If We receive legal process calling for the disclosure of any of your Personally Identifiable Information, We will, if permitted by law, attempt to notify you via the e-mail address you supplied during registration within a reasonable amount of time before We respond to the request.
  7. We may transfer information We collect, including any Personally Identifiable Information, in connection with a sale of all or most of the assets of the Company.
  8. We may disclose Personally Identifiable Information about a user to fulfill the purpose for which you provide the personal data.
  9. We may disclose Personally Identifiable Information about a user for any other purpose disclosed by us when you provide the personal data.

Security: How We Protect Your Information

We employ reasonable security methods intended to prevent unauthorized access to Personally Identifiable Information.

Your Personally Identifiable Information will be stored within a database that is located behind a firewall for added security.

Any payment transactions will be encrypted using SSL (secure socket layer) technology. Your credit card information is handled by a trusted, PCI compliant third party and is not entered, transmitted, stored, or received on or by Our Company’s servers at any point during an online ordering process.

Unfortunately, the transmission of information via the internet is not completely secure. Although We take reasonable measures to protect your personal data, We cannot guarantee the 100% security of your Personally Identifiable Information transmitted to Our Website. Any transmission of Personally Identifiable Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

How Long We Retain Your Personally Identifiable Information

We will retain your Personally Identifiable Information for as long as is needed to fulfill the purposes outlined in this Notice unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).

Marketing: What We would also like to do with your Personally Identifiable Information.

With your consent, We would like to use your name and email address to inform you about future products and services. Subject to the terms of this Privacy Policy, this contact information is not shared with third parties or used for other purposes, and you can unsubscribe from any such marketing via the unsubscribe option in any such marketing email you receive from us.

  • What are your rights?
    You can exercise any of the following rights by directly making changes to your account page or notifying us as described below. Correction or Rectification. You may send an email to [email protected] to request that We correct or delete any Personally Identifiable Information that you have provided to Us. We may not accommodate a request to change information if We believe the change would violate any law or legal requirement or cause the information to be incorrect.
  • Restrict Processing. When applicable, you may restrict the processing of your Personally Identifiable Information within Our Website by submitting a request via email to [email protected]. When such restrictions are not possible, We will advise you accordingly. You can then choose to exercise any other rights under this Notice, to include withdrawing your consent to the processing of your Personally Identifiable Information. Where applicable, We will ensure such changes are shared with any trusted third parties.
  • Object to Processing. When applicable, you have the right to object to some of the processing of your Personally Identifiable Information by submitting a request via email to [email protected] identifying your account number or email and the nature of your objection. When such objections are not possible, We will advise you accordingly. You can then choose to exercise any other rights under this Notice, to include withdrawing your consent to the processing of your personal data.   Where applicable, We will ensure such changes are shared with any trusted third parties.
  • Portability. Upon the submission of a request via email to [email protected] identifying your account number or email, and when possible, Company can provide you with copies of your Personally Identifiable Information. When such a request cannot be honored, Company will advise you accordingly. You can then choose to exercise any other rights under this Notice, to include withdrawing your consent. Where applicable, Company will ensure such changes are shared with any trusted third parties.
    • Withdraw Consent. At any time, you may withdraw your consent to Our Company’s processing of your Personally Identifiable Information through this Website by notifying us via email at [email protected]. Using the same email address associated with your Website account, simply type the words “WITHDRAW CONSENT” in the subject line of your email. Upon receipt of such a withdrawal of consent, We will confirm receipt, proceed to stop processing your Personally Identifiable Information and erase your data in accordance with this Notice. Where applicable, Company will ensure such changes are shared with any trusted third parties.
  • Erasure. If you should wish to cease the use of Our Site and have your Personally Identifiable Information deleted from Our Site, please notify us at the following email address: [email protected]. We will confirm receipt and erase your personal data. Where applicable, We will ensure such changes are shared with any trusted third parties.
  • Submit complaints or questions. If you wish to raise a complaint about how We have handled your personal data, you can contact us at [email protected]. If you reside in an E.U. member state, you may also lodge a complaint with the supervisory authority in your country.

Children

The Site is not directed to persons under the age of 18, and We do not knowingly collect, either online or offline, Personally Identifiable Information from children.

Other Websites

This Site may contain links to other websites that are not owned or controlled by Us. Please be aware that We are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave the Site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected by this site.

Google Analytics

We use Google Analytics Advertiser Features to optimize our business. Advertiser features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform Integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, we are required to notify our website visitors by disclosing the use of these features and that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on our website.  Among other uses, this allows us to contact you if you begin to fill out our check-out form but abandon it before completion, with an email reminding you to complete your order.  The “Remarketing” feature allows us to reach people who previously visited our website and match the right audience with the right advertising message.

You can opt out of Google’s use of cookies by visiting Google’s ad settings, and you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

INTERNATIONAL TRANSFERS

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data. Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:

  • You will need to know which countries have been approved and make sure data coming from the EEA is only going to those countries. From a practical standpoint, the data is coming to the United States and wherever your third-party sites (PayPal/Coaches Corner) are located. We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
  • You will have to verify how your third-party service providers treat data to live up to this obligation. Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
  • You will need to make sure US-based service providers comply with this paragraph. I would assume that PayPal and Coaches Corner do, but you need to check. If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

If you are from certain territories (such as the EEA), you may have the right to exercise additional rights available to you under applicable laws, including:

  • Right of erasure: In certain circumstances, you may have a broader right to erasure of personal information that we hold about you – for example if it is no longer necessary in relation to the purposes for which it was originally collected. Please note, however, that we may need to retain certain information for record keeping purposes, to complete transactions or to comply with our legal obligations.
  • Right to object to processing: You may have the right to request that we stop processing your personal information and/or to stop sending you marketing communications.
  • Right to restrict processing: You may have the right to request that we restrict processing of your personal information in certain circumstances (for example, where you believe that the personal information we hold about you is inaccurate or unlawfully held).
  • Right to data portability: In certain circumstances, you may have the right to be provided with your personal information in a structured, machine-readable and commonly used format and to request that we transfer the personal information to another data controller without hindrance.

If you would like to exercise such rights, please contact us at [email protected]. We will consider your request in accordance with applicable laws. To protect your privacy and security, we may take steps to verify your identity before complying with the request.

You also have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. A list of contact details for the EU data protection authorities is available here.

Changes to this Privacy Notice

This Notice is effective as of the date first written above. We may update this Notice to reflect changes to our information practices. We may update how We process your personal data, and you should visit the site periodically to review any changes to this Notice.

Privacy Policy Link
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https://www.ataramalach.com/privacypolicy/
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